Over the last week, Ann Coulter and Delta Air Lines have climbed into the boxing ring of social media.
When Coulter unleashed a string of tweets criticizing Delta, it sparked a toxic debate about civility and privacy, passenger frustration with airlines, and liberal versus conservative perspectives.
It also raises questions as to when should companies choose to engage with a critic – especially one with the influence of Coulter – and what happens if they don’t?
We talked to social media and crisis management experts about the Delta vs Ann Coulter match-up. To see their take on Delta’s response to Coulter and examples of other companies that ended up in hot water on social media, including JC Penney due to a Hitler-lookalike teapot, Coca-Cola over an outdated map of Russia and CNN with President Donald Trump, read the full story on MyAJC.com.
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