Shared-ride airport shuttle operator SuperShuttle is pulling out of Atlanta, after facing stiff competition from ride-share services Uber and Lyft.
The last day of SuperShuttle operations in Atlanta is Feb. 28. The company, which operates in dozens of airports across the country using its hallmark blue vans, lasted just over two years in Atlanta after launching services in November 2014.
“Essentially, there just wasn’t enough business,” said Dave Bird, president of SuperShuttle International. “We just thought it was going to be an unprofitable and undesirable situation.”
SuperShuttle brought with it the promise of a brand known across the country and a more sophisticated booking system to make the shuttle service work.
But that apparently wasn’t enough to make the contract viable.
“We brought a national presence to the game and weren’t able to get enough critical mass,” Bird said. “The airport transportation landscape is changing pretty rapidly these days.”
SuperShuttle had asked for concessions from airport officials. But the airport declined to grant those requests.