Delta aims to collect more cash from “optional services”

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Kevin P. Casey/AP

Delta wants to boost the revenue it collects from selling amenities to customers to $15 on average, up from about $8.30 per passenger now.

That would come from “optional services” including first class, Comfort+ seats with extra legroom, Sky Club, priority boarding, on-board purchases, trip insurance and hotel/rental car packages.

It doesn’t include baggage fees, the add-on most fliers are familiar with, because that isn’t considered an amenity.

“There are so many ways to get (to the $15 per passenger goal),” Glen Hauenstein, Delta’s executive vice president of network planning and revenue management, said during a presentation to investors.

To find out more about how Delta plans to collect more cash and what it means for travelers, read the full story on myAJC.com.

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Kevin P. Casey/AP


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